How Boom Helped Zzzing Scale Without Getting Slowed Down by Tech

Renata - wehome.es | Boom
Company
Zzzing
Location
Malta
Portfolio
360
Founded
2019
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"It got to the point where our guest experience team was just answering messages all day. We weren’t doing hospitality anymore. We were turning into a call center."

Sab Mulligan
Head of Teams

Zzzing is a fast-growing property management company based in Malta, managing a diverse portfolio of hotels, vacation rentals, and boutique guesthouses.

Over the past two years, they’ve grown from 20 to 360 properties, and they’re showing no signs of slowing down. But with growth came new challenges and a critical decision to rethink the systems that held their business together.

The Problem: Scaling Fast Without Losing Control

As property count and booking volume increased, Zzzing’s internal processes started to feel stretched.

The guest experience team was overwhelmed with messages coming in from multiple platforms. Maintenance and housekeeping updates were getting harder to track. Even the best team couldn’t deliver their best work while stuck in repetitive tasks.

“It got to the point where our guest experience team was just answering messages all day. We weren’t doing hospitality anymore. We were turning into a call center.”
– Sab Mulligan, Head of Teams, Zzzing

The Zzzing Team knew that their level of growth required the right partner. Not just a tech solution, but a growth engine that could support their pace and give their team the space to focus on what matters.

The Turning Point

Zzzing had already invested in strong internal processes. What they lacked was a system that could amplify that foundation instead of slowing it down.

When the Zzzing team saw Boom in action, it quickly stood out as a platform that could handle the day-to-day, without losing the personal touch that defined their brand.

The Solution: One Platform That Freed the Team to Do Their Best Work

With Boom, Zzzing was able to rewire their operations and make space for meaningful work:

✅ 75% of guest messaging is now handled by their AI assistant, Zoe

✅ Repetitive tasks are automated across departments

✅ The team has more time and energy to focus on high-impact work

✅ They are able to attract hospitality-driven talent

✅ Their operations run smoothly, allowing them to focus on delivering great guest experiences

Instead of juggling multiple tools, the team works from a single platform that supports their entire operation.

The change also had a big impact on hiring. With less focus on back-and-forth messaging, Zzzing started attracting stronger hospitality professionals.

“We're now in a position to attract creatives and true hospitality lovers to our team, because it is no longer a call center. It is really a space to create magic for travelers.”
– Sab Mulligan

The team spends more time delivering memorable stays and less time managing tech.

Why Zzzing Recommends Boom

For Sab, Boom has become part of the way Zzzing runs. It helps the team stay consistent as they grow, and it makes sure guests get the kind of experience Zzzing is known for.

Zzzing is continuing to grow with confidence. Not because they’re working harder, but because they’ve built the right foundation to grow smarter.

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"We're now in a position to attract creatives and true hospitality lovers to our team, because it is no longer a call center. It is really a space to create magic for travelers."

Sab Mulligan
Head of Teams

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